Jamie Kay Child Cancer Foundation Fundraiser 2022



Every week in New Zealand, 3 families will hear the devastating news that their child has cancer, an absolutely heartbreaking statistic that we cannot ignore. The Child Cancer Foundation NZ is with these families every step of the way, from diagnosis right through to completion of treatment (and beyond) to provide much needed physical, emotional & financial support. A charity that is truly in need & deserving of all of the support our Jamie Kay family can give. 

The Child Cancer Foundation is so very dear to us here at Jamie Kay, with Frankie, the daughter of our Creative Director Hannah, having been through cancer treatment from 2017 (age 3) - 2020 (age 5) & again in 2021 (age 6).

This year, we are aiming to raise NZD$100,000 for the Child Cancer Foundation, to continue their amazing work!

On Wednesday 21st September at 6pm (PDT), we will be releasing our limited edition Elsie the Kitty - Madeline Floral soft toy. They will be sold for USD$34.99 each, with 100% of the product revenue going directly to the NZ Child Cancer Foundation. 

 Thank you for your support - Elsie is now sold out! 


If you would like to get involved, please visit the site on Thursday and purchase an Elsie of your own. We have designed them to make a wonderful Christmas present, at the same time as you are donating to an extremely worthy cause.

From the bottom of our hearts, thank you for choosing to support The Child Cancer Foundation & we hope your little ones treasure their Elsie The Kitty for many years to come!






We'd like to offer a special thank you to our beautiful model Mae, who was diagnosed with Neuroblastoma at age 8 months.