Blog

Say hello to Goldie, a beautiful new range from Jamie Kay. Keep cool in our light organic cotton & get ready for long summer days in our dreamy tones. There is something for...

Introducing the delightful Luna Floral collection ♡ a limited range of beautiful styles. Online to order 14.04 1pm nzt. Which style will be your new favourite?

Fruits and vegetables are an important part of a healthy diet, and they provide our children with the vitamins and minerals their bodies need to grow and stay fit and...

Introducing our newest range, Bloom ♡ a delightful range of beautiful prints, soft fabrics & exciting new styles! The perfect additions to mix & match with our Strawberry fields range. Online to...

Come with us on a magical Jamie Kay Easter adventure ♡ Introducing Penny's Garden, the sweetest Easter pyjamas for your little ones. Online to order 10.03 1pm nzt. Which style will...

Introducing Jamie Kay Tableware! ♡ the sweetest addition to make meal times that bit more fun! Online to order 24.02. View the lookbook below Which styles will be your little ones...

If you’ve invested time and money in creating a beautiful wardrobe of heirloom baby clothes for your little one, caring for and storing these precious belongings correctly will allow them to be treasured, handed down and loved again in years to come.

Introducing our first collection of 2022, Strawberry fields! ♡ filled with the most beautiful colours, fabrics & prints. This collection will have your little ones dreaming of strawberry picking all day long. Online...

Finding fun activities to keep the kids entertained during the holiday season can be quite a challenge. How can you stop them bouncing off the walls — and from driving you crazy — while they’re home from school?

Check out our favorite Christmas gingerbread activities for some festive inspiration.

Introducing our Maya 2.0 collection ♡ launching 29.11 1pm nzt. The perfect range of swimwear for your little ones to enjoy this summer! View our full lookbook below 

Introducing our Black Friday 2021 lookbook! View all of your favourite styles at incredible prices ahead of our Black Friday sale 25.11 1pm nzt!